Understanding the Revenue Report

The Revenue Report is the report you'll read more than any other. This article walks through each section so the numbers tell the right story.

Top-line revenue

• Total revenue — everything earned in the period across hotel, POS, services, non-hotel.
• Gross revenue — total including all taxes.
• Net revenue — total after VAT (the figure that lands in your P&L).

Revenue split

• Rate revenue (room nights) — what guests paid for the rooms themselves.
• POS revenue — restaurant, bar, shop sales through the POS module.
• Service revenue — spa, transfers, late checkout fees, parking, breakfast supplements — anything from the Services catalog.
• Non-hotel revenue — additional reservation-side charges that aren't room-night based (room-charge tabs, damage fees, etc.).

Performance metrics

• ADR (Average Daily Rate) — room revenue / occupied rooms. The price you actually got per occupied room. Higher = better, but only if occupancy holds.
• RevPAR (Revenue per Available Room) — room revenue / available rooms (occupied + unsold). The truer measure of property efficiency. RevPAR up = either rate up or occupancy up.
• Revenue per occupied unit — total revenue (not just room) per occupied room. Captures what each room earned across rate, F&B, services. The whole-stay value of an occupied room.
• Revenue per guest — total revenue / total guests. Useful for properties with high group volume where rooms can be split-occupied — captures the actual value per head.

Occupancy and units

• Occupancy % — sold units / available units. Strip out OOO and on-hold rooms to get true occupancy of sellable inventory.
• Sold / unsold units — the absolute counts behind the percentage.
• Total guests, guest categories — headcount split by adult/child/infant. Drives meal forecasting and capacity planning.

Source revenue

Per-source revenue breakdown — Direct (booking engine), Walk-in, Booking.com, Expedia, Airbnb, others. The single most important slice for channel strategy: a high direct share means commission-free revenue and a strong brand; a high Booking.com share with low ADR means commission is eating you alive. Compare to last year's same period to spot drift.

Reading order — where to look first

1. Total revenue and occupancy first — the headline.
2. ADR and RevPAR — are you charging well, and is the property earning per room?
3. Source split — where is the business coming from? Has the mix shifted?
4. Revenue split (rate / POS / service / non-hotel) — is ancillary spend tracking the rate? Are there underperforming F&B outlets?
5. Revenue per guest — is each guest spending what they used to, or are you discounting too hard?